Read Part 1 (Newbie Online Secret Number 1 - Using The Proper 'Tools')
One of the newbie most common mistakes is not targeting right market. This contributed to the fall of newbie in online business for the first six month.
This common mistake is not only happen in newbie marketer, but experienced marketers as well. They are choosing a market that is too broad.
How can you tell when the market is too broad?
Normally, you will find very low conversion rates and very high traffic with little sales. Even though you change your offer, they are still no people want to buy it.
There are two important areas that you have to look into. They need a close match between the two as well.
i.) Product
ii.) Keyword describing the market
For example: "internet marketing". There are plenty of products to choose from. You can name it. The mistake that most newbie or even myself at the beginning stage driving traffics with "internet marketing tips/secrets". The keywords are absolutely relevant. Unfortunately, there aren't targeted for products.
See....There are heap of people of all ages searching the information to succeed in internet marketing. If I were to promote the general e-book about dating, there are thousands of competitors with resources and brand exposure.
Unless your information is so special to else they can get the same information from other website because there are unlimited options out there.
To properly target into the "internet marketing" niche, you need to find a smaller segment market and research products that can fit your targeted audience.
To excel you have to specialize in a subject. For example, if you decide to target those who are sick of their job and looking for replacement income from online business. You will definitely not using "internet marketing tips/secrets" keywords starting your pay-per-click campaign.
If you focus on the one subject your audience most interested in, I can guarantee that your sales will go through the roof. Of course, back to basis, you have to do proper market research before start. The key interests' area can be life-long hobby or expertise from your education or work life.
Seriously, it is difficult for newbie to go market that has limited knowledge. If you don't understand your market well then you really don't know what they're looking for, or whether it's the type of information they'll pay a price to get their hands on.
I will reveal another trick here on narrowing down your market to a targeted "sub-market". You can go to Amazon.com and check the popular titles. I suggest you revisit your research if you encountered trouble with market you're in currently.
You might be in the wrong market. However, it might also be that you've targeted the wrong product to that market, or just need to switch over to a different segment of that market.
If you think market-targeting might be what's holding you back, and then don't hesitate in making the necessary changes. It is far better to take a step back now, than keep plugging away with the same results for another month or more. A quick course correction may be all you need to start seeing your desired results.
Saturday, October 20, 2007
Newbie Online Secret Number 1 - Using The Proper 'Tools'
Out in the market, there are heap of people want to be successful online. Unfortunately, there are 95% newbie failing in first six months. If you observe closely, you will realize that most of them are doing the business with a "trying" mentality. They reluctant to invest money something there are uncertain. There are running the businesses with employee mindsets. Basically, there are the three major tools you need to have to project a professionalism image to your customer. There are a proper domain name, real web hosting and an autoresponder. The perception of credibility is the big factor that influences customer's buying decisions when they see your URL.
For example: if there are two "Bass Fishing" eBook URL below, which URL would you rather click on it?
hostingforfree.com/joshua/bassfishing
or
bashfishing.com/
It's really obvious right? By looking at the URL, you intuitively believe found information close to what you're looking for. With the free hosting, the newbie have limited control over editing your web pages, uploading images and inserting code for things like autoresponders. Maybe some of might not know what is an autoresponder. Autoresponder is tools helping capturing contact information of visitors come to your site. By the way, most of the sales not made from first visit. You need name and email address to follow-up with them.
The two major tools that I have covered above is a must for all internet marketers, either newbie or Gurus. There are no exceptional.
One more great tool that should posses is the 'link cloaking'. It doesn't have significant effect to the regular merchants, but it's crucial for affiliate marketers. There are complaints saying the hop link is too ugly and customer do not want to click on them, hop link is too "obvious" and people will avoid clicking on them for the sake denying you a commission and commissions stealing by replacing your affiliate nicknames.
In the marketing, there are lots of different link-cloaking tools available. You can either use the pay "script" if you are within your budget or you can use the free cloaking service by tinyurl. All in all, the tools recommended above are necessary for a newbie success online.
Continue reading..... Newbie Online Secret Number 2 - Targeting The Right Market
Must read:
A Wealthy Marketer Shows How To Get Results Online
For example: if there are two "Bass Fishing" eBook URL below, which URL would you rather click on it?
hostingforfree.com/joshua/bassfishing
or
bashfishing.com/
It's really obvious right? By looking at the URL, you intuitively believe found information close to what you're looking for. With the free hosting, the newbie have limited control over editing your web pages, uploading images and inserting code for things like autoresponders. Maybe some of might not know what is an autoresponder. Autoresponder is tools helping capturing contact information of visitors come to your site. By the way, most of the sales not made from first visit. You need name and email address to follow-up with them.
The two major tools that I have covered above is a must for all internet marketers, either newbie or Gurus. There are no exceptional.
One more great tool that should posses is the 'link cloaking'. It doesn't have significant effect to the regular merchants, but it's crucial for affiliate marketers. There are complaints saying the hop link is too ugly and customer do not want to click on them, hop link is too "obvious" and people will avoid clicking on them for the sake denying you a commission and commissions stealing by replacing your affiliate nicknames.
In the marketing, there are lots of different link-cloaking tools available. You can either use the pay "script" if you are within your budget or you can use the free cloaking service by tinyurl. All in all, the tools recommended above are necessary for a newbie success online.
Continue reading..... Newbie Online Secret Number 2 - Targeting The Right Market
Must read:
A Wealthy Marketer Shows How To Get Results Online
Tuesday, October 16, 2007
Is E-Wealth Really Possible For You?
Even though you see web sites every day that say online marketing is your effortless path to wealth, it's not necessarily as easy as that. Even though many will try, few will succeed.
For some, the jobs they have at present are unsatisfying, or their daily lives are in some way of the filling. They may think that online marketing provides a means for effortless wealth and fulfillment. Indeed, many struggle today, holding two or three jobs just to get by, unable to save much money if any at all. With these types of burdens, there's little time for fun activities or just plain relaxing. Always, finances are a worry, or how to pay this or that bill next. More and more time is spent worrying about money or pursuing ways to actively make it so as to "get ahead." This can become an unending and vicious cycle.
This is where the Internet can help you. Literally billions of people every day use the Internet; in addition, the Internet is, indeed, a gateway to wealth for many people who have discovered its secrets. Every day, more and more people access the Internet to make purchases online, discover information they didn't know about before, or to do other activities that can make the next innovative entrepreneur rich relatively quickly. These are all commodities that customers need to use, buy or sell.
Because it seems deceptively simple by all appearances, every day, men and women go on the Internet in hopes of striking it rich. Simply going online and looking for results on any search engine will show you millions of sites that promise their programs will be what will make you rich.
Even though it seems exciting, of course, for most of these programs, it's too good to be true. Yes, indeed, these people promise you that these programs will make you rich, especially if you send them your money and millions of other customers do too, but it's not likely that most of these programs will make you rich themselves. How do you sort the valid opportunities from the useless?
First, do your homework and be prepared to actually work for what you get. If you do find a truly valid good program, it will be one where you will have to put in the time you need to so as to succeed. There is no such thing as "getting rich quick," unless, of course, you win the lottery or come into some sort of inheritance. In short, you have to work for what you get; the key is to find something that you are good at and enjoy, and that really is a valid opportunity. You will be spending hours doing this, so you might as well enjoy doing it.
Second, persevere. It's not likely you'll make money right away; you have to put in some time and a significant amount of effort to make anything succeed, even something that truly is meant to be your ticket to wealth. As you work, you'll develop strategies and probably a business plan as well. You will have a learning curve as you get your feet under you, but then it will become easier as you integrate your talents.
In short, the biggest secret to making your online business a success is to persevere. It won't be easy and most won't succeed because they don't understand that you need to work hard in order to succeed anywhere, even online. You'll need to strive and get through some difficult times, probably, before you eventually do succeed.
There are many courses, audio and video recordings, and e-books that will provide you a good place to start. Many of these are free or very low cost. You may also want to invest, eventually, in some mentoring programs or one-on-one by coaching experts; however, this is a significantly more expensive method than free or very low cost more "mainstream" methods, and therefore, you'll want to wait until you have some disposal income to try these out, if you ever do. Whatever you do, don't buy into a "get rich quick" marketing scheme that will do nothing more than take your money. Of course, you will need a few basic elements, such as your own web site, so you'll need such tools as a hosted service. However, these are basic tools that can be bought anywhere and don't need to be geared to a particular marketing system.
Once you've got this in place, you'll need to get your sites published so that you increase traffic to your site and eventually, it's hoped, to convert some of that traffic to buying customers.
There are many different ways you can generate traffic. One way is to write articles and publish them. Advertising is key to your business's success. Many authors have written excellent materials on this particular subject. Do some online research and read up on this type of information, to give yourself a place to start.
Another thing you can do as you experience this learning curve is to focus on one particular element at a time before you move on to the next. This will give you time to integrate each element thoroughly so that you learn marketing as quickly as you can while still doing so very efficiently.
Even though it helps to diversify and you can do so in several related areas, beware of spreading yourself too thin and trying to do too many completely diverse things. This only makes you look like a "jack of all trades, but master of none." In addition, if you spread yourself too thin, you won't have the focus you need for a specific area. Focus on areas that are related to each other and only one or two at a time. As you become more expert, you can elaborate further later. Your focus now is to become good in one or two particular areas so that you can be seen as an expert in that field or niche.
Many hopes that you will be inspired to pursue your own dreams as you read this, knowing that even though odds may seem insurmountable, they are not. Steady and careful effort is the way to success. May you have success in everything you desire.
By Kevin Sinclair
Make sure you've read:
Viral Marketing Techniques - 5 Top Tips
The Golden Keys of E-Commerce
For some, the jobs they have at present are unsatisfying, or their daily lives are in some way of the filling. They may think that online marketing provides a means for effortless wealth and fulfillment. Indeed, many struggle today, holding two or three jobs just to get by, unable to save much money if any at all. With these types of burdens, there's little time for fun activities or just plain relaxing. Always, finances are a worry, or how to pay this or that bill next. More and more time is spent worrying about money or pursuing ways to actively make it so as to "get ahead." This can become an unending and vicious cycle.
This is where the Internet can help you. Literally billions of people every day use the Internet; in addition, the Internet is, indeed, a gateway to wealth for many people who have discovered its secrets. Every day, more and more people access the Internet to make purchases online, discover information they didn't know about before, or to do other activities that can make the next innovative entrepreneur rich relatively quickly. These are all commodities that customers need to use, buy or sell.
Because it seems deceptively simple by all appearances, every day, men and women go on the Internet in hopes of striking it rich. Simply going online and looking for results on any search engine will show you millions of sites that promise their programs will be what will make you rich.
Even though it seems exciting, of course, for most of these programs, it's too good to be true. Yes, indeed, these people promise you that these programs will make you rich, especially if you send them your money and millions of other customers do too, but it's not likely that most of these programs will make you rich themselves. How do you sort the valid opportunities from the useless?
First, do your homework and be prepared to actually work for what you get. If you do find a truly valid good program, it will be one where you will have to put in the time you need to so as to succeed. There is no such thing as "getting rich quick," unless, of course, you win the lottery or come into some sort of inheritance. In short, you have to work for what you get; the key is to find something that you are good at and enjoy, and that really is a valid opportunity. You will be spending hours doing this, so you might as well enjoy doing it.
Second, persevere. It's not likely you'll make money right away; you have to put in some time and a significant amount of effort to make anything succeed, even something that truly is meant to be your ticket to wealth. As you work, you'll develop strategies and probably a business plan as well. You will have a learning curve as you get your feet under you, but then it will become easier as you integrate your talents.
In short, the biggest secret to making your online business a success is to persevere. It won't be easy and most won't succeed because they don't understand that you need to work hard in order to succeed anywhere, even online. You'll need to strive and get through some difficult times, probably, before you eventually do succeed.
There are many courses, audio and video recordings, and e-books that will provide you a good place to start. Many of these are free or very low cost. You may also want to invest, eventually, in some mentoring programs or one-on-one by coaching experts; however, this is a significantly more expensive method than free or very low cost more "mainstream" methods, and therefore, you'll want to wait until you have some disposal income to try these out, if you ever do. Whatever you do, don't buy into a "get rich quick" marketing scheme that will do nothing more than take your money. Of course, you will need a few basic elements, such as your own web site, so you'll need such tools as a hosted service. However, these are basic tools that can be bought anywhere and don't need to be geared to a particular marketing system.
Once you've got this in place, you'll need to get your sites published so that you increase traffic to your site and eventually, it's hoped, to convert some of that traffic to buying customers.
There are many different ways you can generate traffic. One way is to write articles and publish them. Advertising is key to your business's success. Many authors have written excellent materials on this particular subject. Do some online research and read up on this type of information, to give yourself a place to start.
Another thing you can do as you experience this learning curve is to focus on one particular element at a time before you move on to the next. This will give you time to integrate each element thoroughly so that you learn marketing as quickly as you can while still doing so very efficiently.
Even though it helps to diversify and you can do so in several related areas, beware of spreading yourself too thin and trying to do too many completely diverse things. This only makes you look like a "jack of all trades, but master of none." In addition, if you spread yourself too thin, you won't have the focus you need for a specific area. Focus on areas that are related to each other and only one or two at a time. As you become more expert, you can elaborate further later. Your focus now is to become good in one or two particular areas so that you can be seen as an expert in that field or niche.
Many hopes that you will be inspired to pursue your own dreams as you read this, knowing that even though odds may seem insurmountable, they are not. Steady and careful effort is the way to success. May you have success in everything you desire.
By Kevin Sinclair
Make sure you've read:
Viral Marketing Techniques - 5 Top Tips
The Golden Keys of E-Commerce
Subscribe to:
Comments (Atom)
