Newbie Online Secret Number 2 - Targeting The Right Market

Read Part 1 (Newbie Online Secret Number 1 - Using The Proper 'Tools')

One of the newbie most common mistakes is not targeting right market. This contributed to the fall of newbie in online business for the first six month.

This common mistake is not only happen in newbie marketer, but experienced marketers as well. They are choosing a market that is too broad.

How can you tell when the market is too broad?

Normally, you will find very low conversion rates and very high traffic with little sales. Even though you change your offer, they are still no people want to buy it.

There are two important areas that you have to look into. They need a close match between the two as well.

i.) Product

ii.) Keyword describing the market

For example: "internet marketing". There are plenty of products to choose from. You can name it. The mistake that most newbie or even myself at the beginning stage driving traffics with "internet marketing tips/secrets". The keywords are absolutely relevant. Unfortunately, there aren't targeted for products.

See....There are heap of people of all ages searching the information to succeed in internet marketing. If I were to promote the general e-book about dating, there are thousands of competitors with resources and brand exposure.

Unless your information is so special to else they can get the same information from other website because there are unlimited options out there.

To properly target into the "internet marketing" niche, you need to find a smaller segment market and research products that can fit your targeted audience.

To excel you have to specialize in a subject. For example, if you decide to target those who are sick of their job and looking for replacement income from online business. You will definitely not using "internet marketing tips/secrets" keywords starting your pay-per-click campaign.

If you focus on the one subject your audience most interested in, I can guarantee that your sales will go through the roof. Of course, back to basis, you have to do proper market research before start. The key interests' area can be life-long hobby or expertise from your education or work life.

Seriously, it is difficult for newbie to go market that has limited knowledge. If you don't understand your market well then you really don't know what they're looking for, or whether it's the type of information they'll pay a price to get their hands on.

I will reveal another trick here on narrowing down your market to a targeted "sub-market". You can go to Amazon.com and check the popular titles. I suggest you revisit your research if you encountered trouble with market you're in currently.

You might be in the wrong market. However, it might also be that you've targeted the wrong product to that market, or just need to switch over to a different segment of that market.

If you think market-targeting might be what's holding you back, and then don't hesitate in making the necessary changes. It is far better to take a step back now, than keep plugging away with the same results for another month or more. A quick course correction may be all you need to start seeing your desired results.

Newbie Online Secret Number 1 - Using The Proper 'Tools'

Out in the market, there are heap of people want to be successful online. Unfortunately, there are 95% newbie failing in first six months. If you observe closely, you will realize that most of them are doing the business with a "trying" mentality. They reluctant to invest money something there are uncertain. There are running the businesses with employee mindsets. Basically, there are the three major tools you need to have to project a professionalism image to your customer. There are a proper domain name, real web hosting and an autoresponder. The perception of credibility is the big factor that influences customer's buying decisions when they see your URL.

For example: if there are two "Bass Fishing" eBook URL below, which URL would you rather click on it?

hostingforfree.com/joshua/bassfishing

or

bashfishing.com/

It's really obvious right? By looking at the URL, you intuitively believe found information close to what you're looking for. With the free hosting, the newbie have limited control over editing your web pages, uploading images and inserting code for things like autoresponders. Maybe some of might not know what is an autoresponder. Autoresponder is tools helping capturing contact information of visitors come to your site. By the way, most of the sales not made from first visit. You need name and email address to follow-up with them.

The two major tools that I have covered above is a must for all internet marketers, either newbie or Gurus. There are no exceptional.

One more great tool that should posses is the 'link cloaking'. It doesn't have significant effect to the regular merchants, but it's crucial for affiliate marketers. There are complaints saying the hop link is too ugly and customer do not want to click on them, hop link is too "obvious" and people will avoid clicking on them for the sake denying you a commission and commissions stealing by replacing your affiliate nicknames.

In the marketing, there are lots of different link-cloaking tools available. You can either use the pay "script" if you are within your budget or you can use the free cloaking service by tinyurl. All in all, the tools recommended above are necessary for a newbie success online.

Continue reading..... Newbie Online Secret Number 2 - Targeting The Right Market

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